Public Relations Department:
Vision:
A highly competent and distinguished academic department whose graduates supply the labor market with qualified professionals capable of practicing public relations work with professionalism and objectivity.The message:
To carry the message of knowledge coupled with work in the fields of public relations, and to affirm the department's commitment to preparing generations of distinguished and creative talents in the fields of public relations specializations, enriching innovative scientific research supported by postgraduate programs, and contributing to community service with the highest quality standards, and developing knowledge, research, innovation, and entrepreneurship in the field of traditional and electronic public relations.Objectives:
- Achieving quality and excellence in performance, so that the department's graduate is able to practice public relations work with high professionalism.
- Meeting the demands of the labor market and supporting it with competencies capable of understanding their assigned role in addressing local community issues, and spreading a culture of developmental media that aims at intellectual and awareness-raising advancement; while taking into account the social responsibility of public relations practitioners in ethical, professional and community-related aspects.
- Achieving communication between the department, the community, government institutions and the media by holding festivals, seminars, lectures, panel discussions and media and advertising campaigns on all community issues.
- Contributing to the revitalization of scientific research related to societal priorities and development through undergraduate graduation projects and the preparation of master's theses.
- Opening constructive and effective communication channels with counterpart higher education institutions internally and externally in order to keep pace with developments in the field of the communication technology and new media revolution.
Supreme values:
Promoting comprehensive quality, commitment to high-level professionalism and ethics, and credibility in public relations practice, based on portraying a positive image of governmental and media institutions, excellence, creativity, and belief in freedom of opinion and independent critical thinking as the foundation of creativity, respect for diversity, pluralism, and differing opinions, and openness to and respect for local and international cultures.The overall strategic objective:
By 2025, the Public Relations Department will enhance its distinction to be among the best public relations departments regionally; by promoting values, quality, sustainability, technology, and knowledge innovation in the field of traditional public relations and the professional transformation to digital public relations.
Faculty Profile
Academic Program Description
Description of the academic program for the 2024-2025 academic year
Course description
- First stage
- Phase Two
- Phase Three